tisdag 5 januari 2010

EA fortsätter med Tiger Woods-spel

Nu meddelar Electronic Arts via Peter Moores blogg att man kommer att fortsätta sitt samarbete med Tiger Woods även i kommande golf-spel. När nyhten om golfstjärnans otrohetsaffärer spreds över världen drog sig den ena sponsorn efter den andra iväg. Electronic Arts väljer alltså det motsatta och Peter Moore säger följande:
Our relationship with Tiger has always been rooted in golf. We didn’t form a relationship with him so that he could act as an arm’s length endorser. Far from it. We chose to partner with Tiger in 1997 because we saw him as the world’s best, most talented and exciting golfer. We struck that partnership with the assumption that he would remain near or at the top of his sport for years to come.

By his own admission, he’s made some mistakes off the course. But regardless of what’s happening in his personal life, and regardless of his decision to take a personal leave from the sport, Tiger Woods is still one of the greatest athletes in history. At EA SPORTS, we make authentic sports simulations. When we say “It’s in the Game”, it is not just a tag line but a statement about the quality and authenticity of the game experience. Tiger Woods PGA TOUR Online is truly representative of that rallying cry, and a game that all of us at EA SPORTS are proud to be delivering this month to sports fans around the globe
Närmast att komma i deras golfserie är EA Tiger Woods PGA Tour Online som bör dyka upp relativt snart och är en slags MMO-version av deras tidigare golfspel. Mer om detta och mycket annat kan ni läsa om på Peter Moores blogg.

Källa: Peter Moores Blogg

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